Even if you don’t actively spend your day browsing on TikTok, you’ve likely heard about it. The popular social media app is the fastest growing social media platform in today’s digitally dominated society.
While its popularity was ignited by the pandemic and subsequent lockdowns, the growth hasn’t slowed much. TikTok currently has over 1 billion active monthly users and it features the most engagement out of any social media app out there. TikTok is an app where you will find users completing unique challenges, dances, or even doing comedy skits. You will also find educational videos, motivational videos, and more. There is no end to the type of content you can find on TikTok.
With the increasing popularity of TikTok comes influence. As with any social media platform, you have influencers creating followings and you even have businesses hopping on and creating followings themselves. TikTok has become such an influential platform that there’s been a term coined because of it. This term is, “TikTok Made Me Buy It.” You will find a lot of products trending on TikTok. These viral products spread quickly. In this article, you will learn about some of the most successful viral products on the platform.
1. The Leggings
This product shouldn’t need any introduction whatsoever. There was a good three months or so where you couldn’t even go through a couple of TikTok videos without them being featured in a video. People from all walks of life were raving about them. From Fashion and Fitness influencers to Beauty influencers – you had them all talking about them. You even had a range of online shops marketing them and ordinary TikTok users were jumping in on the parade too! The easiest place to score yourself a pair of these popular leggings is on Amazon. You’ll find that the leggings feature a stretchy fabric alongside the back which help lift your butt without any surgery required. We’ve tried out The Leggings and we can say for sure they are worth the hype. Also, check out Elle Courbee if you are in need of plus-size shapewear.
2. Dyson Airwrap
This is one of Dyson’s pricier tools and it hasn’t always been a great seller of the brands. Perhaps the biggest thing that was holding it back was the outrageous £400 price tag. However, once the product hit TikTok, there was no stopping it from gaining traction. The Airwrap from Dyson soared to one of the top products on TikTok primarily because it can dry your hair, boost volume, and even deliver quality curls without having to expose your hair to a lot of heat in the process. The Dyason Airwrap claims to deliver you a salon-style blowout in the comfort of your home. There were influencers on TikTok that went to go out Dyson’s claims to the test and they loved it. The Airwrap started selling like hotcakes and people couldn’t get enough of it. To this day it’s still tough to find retailers with the Airwrap in stock.
3. The Fountain Brush
TikTok shows you just how cyclical the entire fashion and beauty industry is. It was until around 2009 that it was much more common to apply your foundation with your fingers or a brush. However, when Beautyblender came out, it became the primary application tool for most. However, it wasn’t until a couple of months ago when new videos came out featuring a kabuki-style brush that started trending on the platform. Many brands are producing this brush, but the overall style is the same regardless of the brand. It’s become the go-to foundation applicator for many due to the effectiveness with which it blends makeup and covers the skin so evenly. You can check out these brushes on Amazon by searching for TikTok Foundation Brush. You’ll find a lot of options available for purchase.